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Customer relationship management (CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions. The Future of Customer Relationship Management Rebecca Larson. Abstract Customer Relationship Management is no longer considered a business trend, but an. CRM AIRLINES. Title of the Project: CRM AIRLINES Project Architecture: N-Tire SDLC Methodologies: Waterfall/Spiral Model Abstract of the Project: Introduction. ABSTRACT Customer relationship management (CRM) is a combination of people, processes, and technology that seeks to provide understanding of customer needs. Contemporary Management Research Pages 105-116, Vol. 7, No. 2, June 2011 Effectiveness of Customer Relationship Management on Customer Satisfaction. Winer, R. S. 2004. Customer Relationship Management on the Web Abstract. The essence of the. customer targeting, relationship marketing.
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